CEO, b-ex group
Mr. Toshihiro Fukui was born in Tokyo, Japan 1969. After studying in the United States, he joined “Moltbene” (previous company name of b-ex) which his farther Mr. Akira Fukui founded in 1974. Mr. Fukui became the President of the company in 2001 and gained his MBA in Waseda Business School of Waseda University.
Under Mr. Fukui leadership, b-ex produced well-known hair care brand“ Loretta”, and hair color “THROW."
Recently, Mr. Fukui is leading b-ex group to focus on green and sustainability, and become the “clean beauty” pioneer in professional hair care category in Japan.